Employee Benefit Family building & fertility · For benefits and total rewards teams

The employee benefit that comes before IVF and IUI.

Your plan covers the treatment. Nothing covers the 12 months before it — trying, guessing, waiting. Soonr covers that year: a 5-minute at-home hormone test and a shared 90-day plan for both partners, so your people get there sooner — and stay.

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  • Acquisition65% would switch jobs for fertility benefits
  • Productivity1 in 4 cut their hours or quit during treatment
  • Retention88% come back after childbirth when covered
FDA Listed · CE-IVDR · Mayo Clinic research
The Surearly SMART kit — box, at-home hormone test device, and the Soonr app showing a personal Hormone Chart.
Why this belongs in your benefits stack

Three numbers your talent strategy is already paying.

You're not buying a fertility product. You're buying the offer acceptance, the working hours and the tenure of the women you spent eighteen months recruiting.

  1. 01 · Acquisition 65% would change jobs to gain fertility benefits. Among women, 88%.

    It decides the offer.

    Your hardest offers go to women aged 30–40 — the cohort deciding when to start trying. IVF coverage no longer wins them: 42% of large US employers already have it. Month-one, at-home, both-partner support still does.

    Carrot Fertility · Mercer
  2. 02 · Productivity 1 in 4 women in fertility treatment cut their hours or leave work entirely.

    It protects hours you already pay for.

    The cost isn't the claim. It's the 41.8-day wait for a first OBGYN appointment and 7am monitored visits on working days. Soonr moves that year home: 5 minutes, zero visits, zero PTO.

    FertilityIQ · AMN Healthcare
  3. 03 · Retention 88% of women whose fertility care was employer-covered returned after childbirth.

    It keeps people you can't replace.

    A senior replacement runs 1.5–2× salary with ramp, and 61% report greater loyalty when the employer covered this. An IVF-only plan reaches the few who file a claim. Soonr reaches everyone trying.

    FertilityIQ · SHRM · Gallup
Where Soonr fits in the journey

Two windows your plan has never had a line item for.

Your plan starts at the treatment. The journey starts a year earlier.

Timeline is illustrative. 41.8 days is the average wait for a new OBGYN appointment (AMN Healthcare); IVF cycle cost is a US market estimate.

Window 1 · Before IVF or IUI

Trying blind.

  • ✕ No idea which days actually matter
  • ✕ Timing turns into an argument
  • ✕ Neither partner is focused at work

✓ LH + PdG confirm the window. One shared plan puts both partners on the same side of it.

Window 2 · Going into IVF or IUI

The body you bring in.

  • ✕ $20,000+ a cycle, one shot at a time
  • ✕ Sperm turns over on a 7-week cycle
  • ✕ The runway is spent waiting, not preparing

✓ A 90-day prep plan for both partners — sleep, stress, nutrition, movement.

The most accurate hormone chart they've ever had — and the daily plan that acts on it.

What your people actually get

One test. One shared tracker. One 90-day plan.

Mira, Inito and Natural Cycles track her timing. Soonr is the only one pairing quantitative hormone data with AI coaching for both partners.

A hand holding the Surearly device for a 5-minute at-home hormone test.
01 · Test

Five minutes, at home.

LH & PdG read on a connected device — 3× faster than the leading connected test. No clinic, no PTO.

The Soonr app showing a shared plan with partner activity notifications — built for two.
02 · Track together

One tracker, built for two.

Results and wearable data in one app both partners see. Male factor is ~50% of cases; he's in the plan.

The Soonr Hormone Chart showing two hormones combined into one complete picture.
03 · See the picture

Two hormones, one clear window.

LH and PdG together confirm the fertile window — a complete picture the couple can act on, not a guess.

Four daily actions, adjusted to your data.

AI coaching turns check-ins and wearable inputs into shared actions across the four levers that move preconception health — personalized per partner, updated as the signals change.

Sleep tracking
Sleep
Bedtime & recovery
Stress reset
Stress
Reset & decompression
Nutrition plan
Nutrition
Meals & supplements
Shared exercise
Exercise
Shared activity
FDA Listed CE-IVDR Cleared MFDS SaMD 99%+ Clinically Validated 800,000+ users 61% week-1 retention · 50× industry
See it in action

Watch the Soonr demo.

The 5-minute at-home test through the shared couple dashboard, in one short walkthrough.

Why Soonr wins

The most efficient path to pregnancy — not just another tracker.

Competitors track her timing. Soonr pairs hormone data with AI coaching for both partners across the four levers that move conception — so couples get there sooner, and your plan spends less before treatment.

What matters for outcomes Natural CyclesCalendar / thermometer MiraHormone monitor InitoHormone monitor SoonrDyadic hormone + AI coaching
Who it optimizes Her only Her only Her only Both partners (male factor ≈ 50%)
Beyond timing → conceivability Timing only Timing only Timing only Timing + sleep, stress, nutrition, movement
Turns data into a daily plan No No No AI coaching, personalized per partner
Prepares the body for IVF / IUI No No No 90-day plan for both partners
Time per test Daily basal temp ~15 min ~10 min 5 min — 3× faster
Device starter price Subscription + thermometer $149–199 $149+ $119 kit · free app tier
Engagement (proxy for utilization) — — — 61% week-1 retention · 50× industry
Regulatory & clinical FDA cleared (contraception) FDA registered FDA registered FDA Listed · CE-IVDR · Mayo Clinic research

Competitor details reflect publicly listed information and may change. Soonr device timing and regulatory status reflect current and planned status and may vary by market.

Trust

Backed by the institutions that define reproductive medicine.

Clinical, research, academic and government partners across three continents — including a Mayo Clinic Accelerate research collaboration on earlier signals for ovulatory health. The device is made by our shareholder Sugentech, a listed diagnostics manufacturer, and co-developed with practising OBGYNs.

Mayo Clinic
Stanford University
KAIST
University of Basel
Ewha Womans University Mokdong Hospital
CHA Medical Group
Mind the Bridge
Ministry of Science & ICT, Korea
What it costs, against what it protects

A fraction of one IVF cycle — across the whole workforce.

$119 + $12.99/mo Months of at-home support for one couple. Refills $59; free app tier available.
$20,000+ One IVF cycle against your plan. Most couples need more than one.
1.5–2× salary Replacing the senior employee who quietly leaves instead.

Plan design (subsidy, seats, bundling) is configured per contract. Workforce figures are third-party research — Carrot Fertility, FertilityIQ, Mercer, SHRM/Gallup, AMN Healthcare — cited for order of magnitude, not as a guarantee. We'll model them against your census in the meeting.

Let's talk

Book a 30-minute walkthrough for your benefits team.

We'll show the couple dashboard, share utilization data, and model Soonr against your census — offer acceptance, working hours, tenure.

Request a Meeting → soonr.health ↗ vespexx.com ↗

jwjung@vespexx.com
Watch the product demo and the live version of this brief at
benefit.soonr.health
soonr.health · vespexx.com